09 Sep 3 Local SEO Techniques That Can Boost Your Offline Sales
More and more businesses are taking advantage of Local SEO. This is largely due to the amount of consumers that use search engines on a daily basis find local businesses, products or services. It no secret that search engines have replace the yellow pages and become the number one source for people to get local information.
If the above statement doesn’t make you want to jump on the SEO bandwagon, then maybe this research slide from “Understanding Consumer Local Search Behavior” conducted by Google may help you reconsider. For full report please visit Think with Google.
3 Local SEO Tips To Use To Start Making Your Way To The Top
1) Keyword research is the key to any successful SEO campaign.
It important to take the time to research the proper keywords to optimize your website if you want to take full advantage of local SEO. Stay away from broad keywords. The more you can narrow down your keywords. The more successful you will be at ranking and getting targeted traffic. For example if sell inexpensive wedding dresses you would target keywords like “cheap wedding dresses” or “affordable wedding dresses”.
Once you identifying your targeted keywords you make sure you localize your keywords by adding your city or state. For example “San Diego Dog trainer” or “Dog Training San Diego”
2) Online reviews and testimonies
If you are using online directory’s like Yelp and Google for business it is important to ask your current and past customers for reviews. The more positive reviews your business has will push your listing to the top of the directory for your local area. So don’t be shy and ask for reviews openly if you want your business to become well-known on a local level.
It important to make the review process for your customers as easy as possible because if it is too difficult or time-consuming they will never do it.
Simplify the process by:
- Providing the direct link for your listing
- Inform them that they will have to create a user account if they do not already have one
- Provide step by step instructions on how to create an account
3) Backlinks are the building blocks of SEO
Backlinks from other authority sites can help push your website to the top of search engines. You can get quality backlinks by exchanging links with other local businesses that are in your industry. For example if you sell wedding dress then by exchange links with a wedding photographer or florist will be beneficial because your both are targeting the same audience. Using this technique will not only allow you to get free quality backlinks to your website but you could also gain referrals.
Another great way to get quality backlinks is to find blogs/bloggers that specialize in your industry and leave comments on their blog post. Most blogs will allow you to add your website URL when you leave comment.
Please keep in mind when making blog comments that no one likes SPAM. Make sure that you read the entire post, make a sincere comment and never put your website address in body of the comment. Bloggers spent a lot time and effort into writing good quality content in order to build up their following so refrain from poaching their traffic.
SEO is a long-term marketing strategy meaning that it not something you do once and that will produce instant results. It an ongoing process to get and maintain top position rankings. Due the constant changing landscape of the Search engines, SEO has become not so straightforward. A successful SEO marketing campaign can be very time-consuming, requires knowledge and skill in order to get first page rankings.
If you don’t have the time, knowledge or inclination then I recommend hiring a SEO professional. A reputable SEO consultant can help you generate targeted traffic and increase your offline sales. The benefit of Local SEO is that it has a higher conversion rate and a better long-term ROI when compared to PPC advertising.