30 Mar 8 Key Metrics To Understanding Your Blog Analytics
The most critical element to any content marketing strategy is measuring your blog analytics. Unless you set campaign objectives and track your metrics it not possible to determine the effectiveness of your marketing efforts. If you don’t track your results all of your content creation and blogging efforts are just a complete waste of time and resources.
There are of number of analytics tools and metrics available to help monitor your marketing efforts. To the layman monitoring and deciphering metrics can be overwhelming and a full-time job. Engagement activities such as comments, likes and shares are great way to measure success or failure of any campaign. Keep in mind that content marketing is a long-term strategy and it takes time build a community that actively participates in the conversation.
Until you able to build up your readership here are 8 metrics you should monitor on a consistent basis.
8 Metrics that Measure your Content Marketing Effectiveness
1) Total Website Visits
It important to know how many visit your website is getting. If this number increases over the time of your campaign then it’s a good indicator that your content is successfully driving traffic to your website. If there is decline then it indicates that you have a may have the problem with your content (topic/quality), promotion or poor visibility in search engines.
2) New Visitor Rate (NVR) Vs Returning Visitor Rate (RVR)
The goal of content marketing is attract new readers as well build a strong following and community. In order to establish your business as industry leader and trusted resource you want to have a mix of both new visitors and returning visitors.
A low NVR is an indication that your blog post have very little visibility in the search engines and people are not able to find your content. You may have to revise your content promotion, SEO and syndication strategies in order to increase web traffic.
A high RVR indicates that you are engaging your target audience. The more engage your audience is the easier it will be for you to build a rapport, gain trust and attract new readers. Keep in mind people tend to buy from businesses that they like, know and trust.
3) Page Views and Pages per Session
Page views gives you insight how many total pages that were view during a specific time period. Page view and pages per session help you determine the popularity of your site and overall content. If you have multiple pages view per session then average visitors find your content interesting, useful and relevant.
4) Landing Pages
This metric shows you how many visits each individual page/post within your website receives. It provides great insight into the type of content and topics that engage your target demographic the most.
5) Bounce Rate
Bounce rate is the percentage of visitors that exit your site without interacting with page. The recommended bounce rate range is 50% – 60%. High bounce rate could be result of many things from poor web design or your content is not relevant to keyword.
6) Average Session Duration (ASD)
ASD can indicate the level of interest or engagement that a visitor has with your site. This data combine with other metrics (such as bounce rate, NVR or RVR) could be a good indicator of the overall success of your content marketing strategy.
Keep in mind that there is no set limit as to how much or little time is good or bad. You should also take into consideration that people tend to visit a website multiple times before the buy or take any type of action.
7) Traffic Sources
This metric tells you where your website traffic is coming and can help you determine the effectiveness of your all marketing activities as well uncover hidden marketing channels that you may not have been aware of.
Even as SEO consultant I always recommend having multiple traffic sources. It is just not a good business practice to put all your eggs in one basket.
There are 4 traffic channel to watch:
- Referral: Other websites such as directory listing, guest posting or reviews.
- Direct: Visitors who either bookmark your site or type it in directly
- Social: Social media or web 2.0 referral
- Organic Search: Search engine traffic
8) Search Queries and Top pages
- Search Queries: This keywords/phrases that your website is actually ranking for in the search engines.
- Top Pages: The pages/post within your website that are ranking for the search queries.
By understanding your blog metrics and analytics can provide great insight in to your content marketing efforts. Keep in mind that content marketing is marathon not sprint. Focus on creating great content that provides value to your readers and then promote the heck out it.