Posted at 14:06h in SEOMore and more businesses are taking advantage of Local SEO. This is largely due to the amount of consumers that use search engines on a daily basis find local businesses, products or services. It no secret that search engines have replace the yellow pages and become the number one source for people to get local information. If the above statement doesn't make you want to jump on the SEO bandwagon, then maybe this research slide from "Understanding Consumer Local Search Behavior" conducted by Google may help you reconsider. For full report please visit Think with Google.
3 Local SEO Tips To Use To Start Making Your Way To The Top1) Keyword research is the key to any successful SEO campaign. It important to take the time to research the proper keywords to optimize your website if you want to take full advantage of local SEO. Stay away from broad keywords. The more you can narrow down your keywords. The more successful you will be at ranking and getting targeted traffic. For example if sell inexpensive wedding dresses you would target keywords like “cheap wedding dresses” or “affordable wedding dresses". Once you identifying your targeted keywords you make sure you localize your keywords by adding your city or state. For example “San Diego Dog trainer” or “Dog Training San Diego” 2) Online reviews and testimonies If you are using online directory’s like Yelp and Google for business it is important to ask your current and past customers for reviews. The more positive reviews your business has will push your listing to the top of the directory for your local area. So don’t be shy and ask for reviews openly if you want your business to become well-known on a local level. It important to make the review process for your customers as easy as possible because if it is too difficult or time-consuming they will never do it. Simplify the process by:
- Providing the direct link for your listing
- Inform them that they will have to create a user account if they do not already have one
- Provide step by step instructions on how to create an account