What You Need To Know About Google’s Mobile Friendly Algorithm


What You Need To Know About Google’s Mobile Friendly Algorithm

Google’s mobile friendly algorithm now dubbed “Mobilegeddon” in many internet circles hits the internet waves tomorrow April 21st. This update is going drastically affect which websites show up in the search results on mobile phones and devices. Mobilegeddon biggest impact could be on local business and e-commerce sites that are not mobile friendly, potentially causing them to lose thousands of dollars in new business and revenue.

Greg Sterling, an independent analyst and columnist for the Search Engine Land says that “As many as 40% of top websites are not currently mobile friendly”.

Though there is no clear estimate of what percentage of search queries that might be impacted, it is predicted that it could be over 12%. If you haven’t started the process of making your site mobile friendly here are 5 tips to help you get started.

5 Tips to Help Avoid “Mobilegeddon” Madness


  • Check if your website is mobile friendly using Google’s Mobile Friendly test page. If your website passes, then for most part you’re in great shape. There are addition steps that you should take to ensure your site is not only mobile friendly but user-friendly.  If your website doesn’t pass below are additional mobile friendly tips.


  • Choose a responsive web design. Responsive technology allows a website to be optimized across a wide range of devices. It allows a website to respond to the need of visitors and the devices that they’re using. A responsive website layout will change based on the screen size and capabilities of the device a visitor is using.


  • Business contact information and call to action should be clearly defined and easily located, preferably in the header or near the top of the page. Mobile device users generally are looking for precise information. They are typically looking for phone number, hours of operation and directions. Utilize call to action buttons that lead them to a phone number, address or map to make easier to contact and locate your business.


  • Simplify your website menu navigation, keep in mind that mobile device screens are much smaller than a desktop and users are using their finger to navigate your website not a mouse. Only show useful information that a mobile user wants to see, don’t overdo it with content, sales copy and pitch.  Keep your website uncluttered and include category links on the home page to your products or services.


  • Optimize your images for mobile devices. The mobile web is considerably slower, this can cause images and videos to take a longer time to load. Mobile users desire speed and efficiently, 40% will abandon a website and skip to next search result if it takes 3 seconds or longer to load.  Visit Google’s Developer blog for helpful Image optimization tips.

If all else fails and you can’t get your website mobile optimized in time for Tuesday? Don’t panic, make sure your utilizing tools and local directory listings like Google My business, Yelp and YP to increase your online presence.